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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Now displaying: April, 2020
Apr 27, 2020

'The more I shared my personal experience... the more vulnerability I showed, the more impact it had when I got feedback from other readers.'

It's amazing how often the process of writing a book reflects the principles within it. That was certainly the case for Anne Taylor, who set out to write a book on soft skills for pragmatic, analytical thinkers focusing on practical, analytical tools and discovered that modelling the very soft skills she was writing about - sharing personal stories and focusing on relationships and lived experience - transformed the reader's experience. 

She also discovered that although she'd feared asking for favours, when she dared to reach out to invite people to be involved in the book they were not only generous in their support but honoured to be asked - a great lesson for anyone feeling isolated as they write. 

A generous and insightful conversation about how we communicate and the impact - personal and professional - of a book. 

Apr 20, 2020

The opportunities for celebration aren't what they used to be right now ('I treat myself and visit the kitchen every now and then..'), but Greg Orme is still enjoying his 'award-winning author' status after The Human Edge was named Business Book of the Year last month. 

In this conversation he shares not only his thoughts on our human edge over AI (with a special shout-out for my personal favourite, curiosity) but also his writing process, which is reassuringly and helpfully messy. 

Plus there's a lovely insight into the moment when I announced him as the winner - I only wish we'd had a two-way video feed... 

Apr 13, 2020

'Anyone who says writing a book is something you can do in 12 weeks or something is just telling people to write a bad book. '

It took Bryony Thomas four years to write the first edition of Watertight Marketing (although she did also give birth in that time...), but the time and energy she put into nailing the sequencing and expression of her ideas paid off. 

Not only was the first edition a massive success, it became the foundation of a much bigger business. In this conversation we discuss the value of intellectual property as an asset, and also how you approach the task of revising such an iconic book.

When the second edition was nearly complete, Bryony received a devastating diagnosis of pancreatic cancer: she talks frankly about the impact of that in this powerful, profoundly inspiring conversation. 

Apr 6, 2020

David Mansfield has a library of business books at home. Many of them are very good, many include great concepts and strategies. But he kept finding himself asking: 'How do you apply that to Monday morning?'

And so The Monday Revolution was born - a rallying call to rethink your working week and return to 'factory settings'. What really matters? And what's getting in the way of that? 

In this week's conversation he shares his writing journey, with great tips particularly on how to turn the stories that present themselves to us every day into material for a book. 

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