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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Now displaying: October, 2022
Oct 31, 2022

We don't live in a perfect world. If you're hoping to write a business book, I bet there's something that's getting in your way. Not enough time, lack of focus, morning sickness, a global pandemic... 

We can't get rid of these constraints, but we CAN get smarter about them, and maybe even turn them into superpowers. 

Get inspiration from: 

  • Kate Nash on working with rather than against physical disability; 
  • Jenna Tiffany on the impact of the pandemic; 
  • Lucy Cohen on using whatever way of writing works for you; 
  • Jodie Cook on using time constraints for productivity and wellbeing; 
  • Em Stroud on using time constraints for playfulness and creativity; 
  • Bruce Daisley on the magic of TikTok for explaining complex ideas in just a few seconds; 
  • Felicity Dwyer on creating deadlines and accountability to get things done; 
  • Kara Tan Bhala on translating rigour into readability; 
  • Ian MacRae on using the book proposal document to create clarity. 
Oct 24, 2022

'We are not here to be inspiration. Instead [we] invite back those who feel inspired to think about what they're inspired to do as a consequence.'

From the moment her well-intentioned mother spoke wistfully about the possibility of her getting 'a little job' when she was afflicted by chronic rheumatoid arthritis as a teenager, Kate Nash has been challenging the narrative of expectations around disable people in the workplace. She's the founder of professional development hub Purple Space and the inspiration behind the #purplelightup movement that has turned some of the world's most iconic landmarks purple in honour of disability rights. 

In this powerful conversation she blends the personal and the political to talk about her own experience, the complexity and diversity of disabled people's lived experience, the commonalities of the barriers they face in the workplace, and what it means to be a good ally for disabled colleagues. She also reveals her approach to writing a book which any writer, disabled or not, can learn a lot from. 

Oct 17, 2022

'It's important to think about connecting with ourself first [because] whatever kind of interpersonal communication we are involved with, we are always there.'

In her 3D model of communication, Felicity Dwyer starts by inviting us to consider how we communicate with ourselves. It's a profound and often moving process, but if we're going to connect meaningfully with others, it's an essential starting point. In a world that often focuses on superficial tactics to get a message across, this approach invites us to think more deeply, and connect more powerfully. 

This connection with self and others also characterised Felicity's approach to writing her book, Crafting Connection, and in this conversation she talks frankly not only about how she developed her own thinking through writing, but also about inviting others into the process, and coping with the gift of feedback... 

Oct 10, 2022

'Because we are the truth tellers, we say really what's going on. Because we use humour, we get away with saying stuff that other people can't... The art of clowning about, really paying attention, serves me in every place that I go.'

I'm willing to bet you've never met a Corporate Clown Coach before, not unless you've already met Em Stroud. In this fascinating conversation we talk about clowning and its role in work and life, finding fun in writing, and how we rediscover the parts of ourselves that may have been neglected over the years and integrate them into our day-to-day lives for more joy, playfulness and whole-hearted success. 

Oct 3, 2022

What kind of timescale guides your thinking? Do you focus on how great things will be when you make a killing selling your company decades from now, or do you prefer not to think beyond the end of the day? When it comes to business success, choosing your time horizon really matters. 

Jodie Cook completed her first start-up/exit cycle in 10 years, and she recommends it as a way of planning your strategy more purposefully: 10 years is 'long enough to think long term... but also short enough to not waste time.'

She focuses her time equally purposefully at the daily level too, working in 'blocks' to ensure the work gets done effectively and that she protects time to train and to rest - REALLY rest - in her day. And of course she makes time to write, because that's her way of processing everything. 

Make time for this. 

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