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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: April, 2022
Apr 25, 2022
'The basic failure of strategy work is a failure to define the challenge that you're trying to meet.'

Richard Rumelt is one of the world's leading authorities on strategy. He's also a keen rockclimber, and it was climbing that gave him the inspiration for his new book: The Crux. 

In this wide-ranging conversation we talk about why strategy is such a controversial concept in business, and also why writing is such an important discipline for business thinkers. 

Apr 18, 2022
Do you make a difference? Or do you make excuses? 

Tim Bradshaw has done many remarkable things in his life, from military training to endurance events, and when I spoke to him he had just returned from a relief mission to Ukraine. 

He's simply living out his mantra: #BecauseICan. And it turns out that writing a book was the adventure that took him further out of his comfort zone than any that had gone before... 

Ready to be challenged? 

Apr 11, 2022

"We all want to grow our business. And we often do that by spending quite a lot of money... But the reality is in front of us, we have all the new clients we need."

Graham Eisner perfected his technique for asking clients for referrals without embarrassment on either side at Goldman Sachs, and has been teaching business owners how to do it to grow their business ever since.

At its heart, his method involves a simple but profound shift in mindset: a belief that people genuinely want to help. It turns out this is an incredibly helpful mindset when it comes to marketing your book, too - and Graham generously shares his pro tips in this energising and practical conversation. 

Apr 4, 2022
'You cannot go into PR without building relationships.'

Louise Third has embraced this principle in the planning and writing of her book PR on a Beermat, first by partnering with the originators of the beermat idea to develop it for PR, by writing collaboratively with partners, and by involving journalists and other media professionals to share their expertise in her book. 

In this fascinating conversation we talk about PR, the role of a book as part of a business's storytelling, visual thinking, self-publishing and more. Energising and inspiring listening. 

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