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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Now displaying: January, 2021
Jan 25, 2021

No business can ignore social media influencers these days, they're part of the fabric of our lives both personally and professionally. But what are the opportunities and the pitfalls for the influencers themselves and for the brands that work with them?

Sara McCorquodale set out to answer that question, and along the way discovered the very human stories behind the public faces. She also discovered that the resilience she'd developed as a journalist stood her in good stead through the research, and shares some tips on how to approach that for first-time writers.

Fascinating from both a business and a writing perspective. (How very Extraordinary Business Book Club.)

Jan 18, 2021

Having interviewed hundreds of CEOs as a journalist, James Ashton started to notice some patterns. He got curious. In this fast-changing world, where leadership is more challenging than ever, what kinds of leaders have emerged and how do they respond to those challenges?
A fascinating conversation about leadership itself, but also a practical glimpse into how a professional journalist organises and structures ideas to create a powerful book. 

Jan 11, 2021

"Organizations, not government... hold the key to change in the world, and therefore when we write, we've got to write with the business, the organizational leader in mind."

We talk a lot about engagement, empathy, psychological safety in the workplace. But what we're really talking about, claims Yetunde Hofmann, is love. 

Love is a difficult word to use in the context of business. It makes us uncomfortable. But if leaders embrace it as a 'core capability', it has the power to transform our relationships within, between and beyond our organizations. 

As well as this profound stuff, we talk about the mechanics of interviewing and the power of leading with questions rather than statements. A powerful, affirming and thoughtful conversation. 

Jan 4, 2021

As a project manager, Rob Kerr was accustomed to evaluating options and allocating scarce resources for maximum impact. The magic happened, however, when he started taking those tools out of the office and applying them to life:

'We were making better decisions as a family. We were being a bit bolder with our choices... I thought, okay, this is working for us.'

So Rob brought together his framework for bringing project management into real life and united it with his passion for entrepreneurship to create Project Future, a tool to help would-be entrepreneurs evaluate their options and set up a successful business. 

Along the way he learned a huge amount about writing, collaboration, illustration, and overcoming his fear of appearing on video... 

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