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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: June, 2021
Jun 28, 2021

Earlier this year, I passed the 1,000-day mark in my #goldenyear running streak. In this week's episode, I reflect on what I've learned from building that habit, and what it's taught me about writing, resilience and when NOT to wear shorts. 

A short episode this week, but I hope you'll enjoy it. 

Jun 21, 2021

Much handwringing goes on over the impact of technology on young people. Many domestic disputes centre on the amount of screentime that should or shouldn't be allowed.

Robert Wigley saw the issue from two perspectives: as a father of adolescent boys, but also as a mentor and investor working with Gen Z entrepreneurs. The results of his research with both are fascinating, and reveal a more nuanced and optimistic story than we usually hear. 

As a first-time author, he also discovered much about the process of writing and publishing which will be equally fascinating to other first-time authors! 

Jun 14, 2021

'You don't have to have everything figured out when you sit down at your computer.... just start writing.'

Jackie Fast sees writing a book just like entrepreneurship - don't let fear stop you, break some rules, figure it out as you go along. And in Rule Breaker: Rebellious leadership for the future of work, she proves that that's the secret of success in the 21st century - the old playbook that so many of us have internalised just doesn't apply any more.

This is a fascinating reflection on her own remarkable journey from broke founder to MD of one of the world's most successful sponsorship companies, and how the process of writing a book mirrored that exercise in courage, exploration and action-taking.

Jun 7, 2021

"I don't care how big of a following you have, who your publisher is, what kind of marketing plan you put together, how big of an influencer you are: if you don't sit down and write, then there will be no book."

This is the game people, and this is how you do the work. Dre Baldwin didn't find basketball magically effortless, but he turned himself from high-school reserve to pro by doing the work, and now he teaches other people how to bring that pro mindset to the work that matters, whatever it is. 

In this conversation we talk about basketball, writing, using the full range of social media channels (well, almost) and how books fit within a content publishing empire. 

If you're looking for magic bullets and excuses this is probably not for you. If you want to be inspired and challenged - hit play. 

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