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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: June, 2022
Jun 27, 2022

"How do I discover my change making contribution, and how do I do that in a way so that I don't fry myself in the process?"

The balance between stepping up to make an impact in the world and stepping back where necessary to protect our own wellbeing and energy can seem an impossible one to find. And that's why Katy Murray argues that change-making is first of all an inner process: recognising and overcoming the various barriers that hold us back, and identifying the most effective way to use our energy to maximise our impact. 

She also shares the process she used to plan and write her book, which involves decorator's paper, getting outside, and listening to wailing women... 

Jun 20, 2022

'The process of writing, the process of reflecting on where we are right now and what must happen for us to move forward towards where we want to be, this is a process of living with greater intention.'

What's your most precious resource? Time? Money? Or is it, in fact, your energy? 

No matter how smart or skilled we are, if our physical, emotional, mental and spiritual energy is depleted, day after day, we won't be showing up to do our best work.

In this conversation, Simon Alexander Ong reveals how we can design our lives to maximize our energy, so that we can maximize our impact. Spoiler alert: writing is one of his secret weapons...

Jun 13, 2022

Ever wondered how a journalist picks which expert to provide a quote on a story in your industry, or why a national paper runs a story on your competitor and not you? 

Media relations might seem like a dark art, but when you understand what journalists are looking for, it's easier to pitch a story that will grab their attention, so that YOUR business can benefit from that powerful exposure. 

In this week's conversation, Felicity Cowie talks about life as both a journalist being pitched and a consultant helping businesses pitch effectively, and she shares the two essential questions every journalist asks themselves that decide whether a story will run or not. 

 

Jun 6, 2022

'Having a book has really begun to change how I think about my business and my brand... I am truly surprised about the ripple effect it's having.'

At the risk of being meta, there's a lot about conversation in this conversation. Conversations between managers and their sales team that empower and enable; conversations that spark ideas and reveal needs; and the conversation that the author has with the reader - on the page, and beyond the page. 

Fascinating insights into sales coaching, the writing process and the impact of a book on a business. 

 

 

 

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