'In a way you have to be really cocky and bold to say I'm going to write a business book and it's going to be worthwhile and lots of people will want to read it. You have to be overflowing with confidence. And I saw in my interviews with women entrepreneurs that confidence is hard to sustain. Not only do women often knock down their own confidence, they have negative self-talk themselves, but in addition to that, they hear messages all around themselves, telling them this is not suitable for you.'

Susanne Althoff and I explore the parallels between writing while female and launching while female in this fascinating conversation, and I also learn some journalist's tips for getting started, practical ideas for organising your material, and the useful mind-bending trick of tricking yourself into not thinking you're doing what you're doing... 

For most of the guests on this show, writing a business book is part of building a personal and professional brand. This week I talk to someone who has no interest in having his name on the book he's written: he just wants to get the concept out there. 

When his teenage daughter asked him 'Dad, what's the smallest amount of money you would have to put aside each day to become a millionaire?' he sat down and did the maths with her. And then he did it again, and one more time, because he couldn't believe the answer. 

Discover how the $7 Millionaire concept has grown from there, the difference it's making to lives, how a talking frog helps overcome people's fear of finance, and how the author tricked his inner critic into allowing him to get the book written.

'By the way, do you have a strategy for you? Because if you don't, you should.'

That throwaway line in a top-level strategic meeting was a game-changer for Kathryn Bishop. As a high-flying professional and academic, she had an astonishing array of strategic models at her disposal for evaluating options and making decisions. Why not draw on those tools when it came to planning her own life? 

Navigating shifting and competing priorities is especially difficult for women, so she decided write the book she couldn't find when she needed it herself: a guide to help women apply powerful strategic thinking to make optimum decisions at key transition points in their own lives. 

But how do you marry cerebral boardroom models with the emotional realities of life as we live it? As someone who used bullet points in her love letters, Kathryn knew she had some work to do to achieve a conversational tone, and she found a rich and fascinating way to achieve it. 

Steven Van Belleghem sees opportunities to experiment everywhere. When he works with brands like Google, Microsoft, and Disney to help them combine technology and behavioural trends to create outstanding customer experience, but also when he writes. He wrote the first business book to include augmented reality, he writes fiction to explore the possibilities of the future, and his latest book features a specially composed soundtrack. 

He's also developed a unique approach to structuring and writing his books, which he generously shares in this conversation, and encourages us all to find the courage and curiosity to experiment for ourselves...