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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: February, 2022
Feb 28, 2022

'I delighted in writing it. That doesn't mean I found it easy.'

Time management has been seen as an issue for individuals for too long: Helen Beedham argues that the real issue is systemic. The way that organisations manage and value time, she says, is broken. And it's not just a productivity issue, it's hurting our wellbeing and working against inclusion and diversity, too. 

Developing that insight into a book was something of a rollercoaster - as her family will attest... 

Feb 21, 2022
'Expressing an idea and getting it out there is a very skilful process... the principle is to get the other people as interested in the idea you are.'

Creative work is to a large extent invisible - which makes it tricky for managers to manage. It also means that we're left with the challenge of making our invisible ideas visible if we're going to do anything with them. 

In this fascinating conversation I talk to creativity expert John Howkins about that process, the naming, defining and describing of a new idea, together with his best advice for writers (and his confessions about his own writing process...). 

Feb 14, 2022
In a world that screams 'Just Do It!', inaction has a bad reputation. 

But sometimes, strategic inaction is exactly what the situation demands - and much more productive in the long run than the rush to do something, anything.

In this week's conversation I talk to Jinny Uppal about how she learned this for herself, and about writing, publishing, crowdfunding and curiosity.  

Feb 7, 2022
Anyone can have an idea for a book. Writing, publishing and marketing it? That means becoming an author, and that involves a whole lot of learning. 

In this week's podcast I chat around the virtual campfire to seven members of the Extraordinary Business Book Club - some have just begun their first book, others have written several - about what they've learned so far in their journey as authors. 

Practical, thought-provoking and often very funny, these dispatches from the front line are essential reading for anyone considering writing a business book. 

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