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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: 2022
Dec 19, 2022

'Slow journalism for us was just a way of encapsulating that feeling that when you take your time, you can do something more quality.'

In a media landscape dominated by the white-hot, reactive world of social media and rolling news, it can be hard to keep a sense of perspective. That's why a small group of editors decided to do something revolutionary: create a form of journalism that deliberately avoided breaking news, but instead focused on looking back to identify the real significance of events several months after they'd happened, once the dust had settled. Throw in high-quality production values and sophisticated infographics, and you have Delayed Gratification, the flagship publication of the slow journalism movement. 

Independent publishing - of books or magazines - is famously financial precarious, and in this conversation we explore the bloody-mindedness and vision that lies behind it and the joy it brings to those brave and foolish enough to take it on, and why the world needs those brave fools so badly. 

Dec 12, 2022

'If you give your brain a question, it can't help but go looking for answers. That's how we are designed. And when you know that, you suddenly think, well, all my job is, really, is to come up with the good questions, isn't it?'

In a gratifying plot twist, I become the guest on my own podcast as Grace Marshall asks me all the tough questions about my own new book, Exploratory Writing: Everyday magic for life and work. 

How can one of our simplest, oldest technologies - the pen on the page - be the solution to our most pressing 21st-century problems? Discover why just 6 minutes of this deceptively simple off-line, off-grid, off-piste practice turns out to be a powerful tool for better thinking, creativity, and wellbeing, and even diversity and inclusion within organizations. 

Plus some thoughts on the crippling embarrassment of being a publisher who can't nail the structure for her own book... 

Dec 5, 2022

'Your story is about you, but it's not for you. Someone, somewhere woke up this morning needing to hear your story to not feel alone.'

For most of us, it's hard for us to see how our personal story fits into our professional life. But Mark Leruste believes that your personal story is the 'emotional glue' that makes sense of everything you do in the world, and people need to hear it. 

In this fascinating conversation, we discuss not only how you find and own your story, but how you use it for good in the service of others as a business book writer. He also reveals how he designed his own book, Glow in the Dark, as a Trojan Horse for a much deeper message.... 

Nov 28, 2022

'We are designed for acute episodes of stress, but what we're not designed for is chronic episodes of stress. That's stress after stress after stress, and that's what most people are living with, day in day out.'

Looking back, Sarah Sparks can see that her body was trying to tell her there was a problem. But she didn't listen: she kept on working crazy hours under immense pressure while trying to be the perfect new wife, and eventually her body stepped in to give her a message she couldn't ignore: she collapsed and was hospitalized with burnout. 

Since then she's made it her mission to stop other people getting to that place, with her STOP model for combatting chronic stress. As she developed her model she realised the next logical step was to face her fear of writing: the result was an award-winning book. 

Nov 21, 2022

Ever wondered why people don't immediately shout 'Of course!' and shake you warmly by the hand when you share your new idea with them? It's because we find new ideas hard to take on board, especially when they contradict things we've believed up until now. So how as a writer can you help people get past that initial negative reflex and take your ideas on board? 

Marketer Phil Barden experienced this for himself, when he discovered that everything he thought he knew about advertising was wrong. In this week's conversation he shares how what he learned about how decision science transformed his own approach to marketing, and also how you as an author can help your readers take your ideas on board more effectively. 

Nov 14, 2022

'How do I .. move from being a curator to a creator? That was a big shift for me, and I think I got there in the end.'

People often talk about the value of the finished book - for the author and for the reader. Less talked-about is the value of the process of writing: the connections you make as you research and discuss the ideas, the deepening of your thinking, the shift that you make as an author from consuming and curating other people's opinions to setting out your own. 

Joy Burnford has been a 'curator of confidence' for many years, researching how women in particular build and sustain confidence at work, and developing her own in the process. But she realised that this is only one part of the equation: no matter how confident the woman, if the system at work is stacked against her, she cannot make the contribution of which she is capable. And when that happens, everyone loses out. 

A fascinating conversation on gender equality in the workplace, but also on how writing a book doesn't just change those who read it, but its author too. 

Nov 7, 2022

"Of course we want to predict, what's the world going to be like in 5, 10, 15 years? How can I, as a brand, put myself in an advantageous position to thrive in this hypothetical future? But through taking a human-based approach, we're going to ask a different, and I think complementary question: not what's going to change, but what's going to stay constant. And if humans are your primary customers, the most relevant constants are going to be the constants of human nature."

The science of branding is undergoing a revolution as we begin to better understand the neurology of decision-making. Matt Johnson and Tessa Misiaszek interrogate this new world of branding with a ruthless focus on what the implications are for businesses. You might love your brand, but if it doesn't mean anything to your customers, sorry, it's not a brand. 

As well as this fascinating insight into the frontiers of marketing, we discuss the creative conflict (and the cocktails) involved in writing a book from two different perspectives, the challenges that presents and the reasons why it's so worthwhile. 

Oct 31, 2022

We don't live in a perfect world. If you're hoping to write a business book, I bet there's something that's getting in your way. Not enough time, lack of focus, morning sickness, a global pandemic... 

We can't get rid of these constraints, but we CAN get smarter about them, and maybe even turn them into superpowers. 

Get inspiration from: 

  • Kate Nash on working with rather than against physical disability; 
  • Jenna Tiffany on the impact of the pandemic; 
  • Lucy Cohen on using whatever way of writing works for you; 
  • Jodie Cook on using time constraints for productivity and wellbeing; 
  • Em Stroud on using time constraints for playfulness and creativity; 
  • Bruce Daisley on the magic of TikTok for explaining complex ideas in just a few seconds; 
  • Felicity Dwyer on creating deadlines and accountability to get things done; 
  • Kara Tan Bhala on translating rigour into readability; 
  • Ian MacRae on using the book proposal document to create clarity. 
Oct 24, 2022

'We are not here to be inspiration. Instead [we] invite back those who feel inspired to think about what they're inspired to do as a consequence.'

From the moment her well-intentioned mother spoke wistfully about the possibility of her getting 'a little job' when she was afflicted by chronic rheumatoid arthritis as a teenager, Kate Nash has been challenging the narrative of expectations around disable people in the workplace. She's the founder of professional development hub Purple Space and the inspiration behind the #purplelightup movement that has turned some of the world's most iconic landmarks purple in honour of disability rights. 

In this powerful conversation she blends the personal and the political to talk about her own experience, the complexity and diversity of disabled people's lived experience, the commonalities of the barriers they face in the workplace, and what it means to be a good ally for disabled colleagues. She also reveals her approach to writing a book which any writer, disabled or not, can learn a lot from. 

Oct 17, 2022

'It's important to think about connecting with ourself first [because] whatever kind of interpersonal communication we are involved with, we are always there.'

In her 3D model of communication, Felicity Dwyer starts by inviting us to consider how we communicate with ourselves. It's a profound and often moving process, but if we're going to connect meaningfully with others, it's an essential starting point. In a world that often focuses on superficial tactics to get a message across, this approach invites us to think more deeply, and connect more powerfully. 

This connection with self and others also characterised Felicity's approach to writing her book, Crafting Connection, and in this conversation she talks frankly not only about how she developed her own thinking through writing, but also about inviting others into the process, and coping with the gift of feedback... 

Oct 10, 2022

'Because we are the truth tellers, we say really what's going on. Because we use humour, we get away with saying stuff that other people can't... The art of clowning about, really paying attention, serves me in every place that I go.'

I'm willing to bet you've never met a Corporate Clown Coach before, not unless you've already met Em Stroud. In this fascinating conversation we talk about clowning and its role in work and life, finding fun in writing, and how we rediscover the parts of ourselves that may have been neglected over the years and integrate them into our day-to-day lives for more joy, playfulness and whole-hearted success. 

Oct 3, 2022

What kind of timescale guides your thinking? Do you focus on how great things will be when you make a killing selling your company decades from now, or do you prefer not to think beyond the end of the day? When it comes to business success, choosing your time horizon really matters. 

Jodie Cook completed her first start-up/exit cycle in 10 years, and she recommends it as a way of planning your strategy more purposefully: 10 years is 'long enough to think long term... but also short enough to not waste time.'

She focuses her time equally purposefully at the daily level too, working in 'blocks' to ensure the work gets done effectively and that she protects time to train and to rest - REALLY rest - in her day. And of course she makes time to write, because that's her way of processing everything. 

Make time for this. 

Sep 26, 2022

Interested in social media, podcasting, business books and business? It's hard to think of someone who can speak with more authority on all of those than Bruce Daisley, ex-European head of Twitter, host of the No.1 business podcast Eat, Sleep, Work, Repeat, author of The Joy of Work and all-round business guru. 

So it was a joy to talk to him about all of this, and particularly his new book, Fortitude, and why it's NOT called Resilience. Along the way we take in TikTok, Elon Musk, the tombstone aesthetic, and why the platform you build for your book is at least as important as the book itself. 

Listen, and be ready to take notes. 

 

Sep 20, 2022

'Strategy is effectively the map which takes you to your destination... tactics are the vehicles you're going to use to get there.'

Jenna Tiffany has worked with many businesses who mistook tactics for strategy. She decided the best way to help them - and many others - was to write a book. Because books, as her foreword writer Dan Barker points out, 'can literally perform magic', providing all the value of the most expensive course on earth, in a fraction of the time, at a fraction of the cost. 

In this fascinating conversation, we discuss not only marketing strategy, but the way in which that strategic approach is so essential for writing a business book. 

Sep 12, 2022

Students of finance don't typically expect to be grappling with theology and philosophy. But over a long career in Wall Street, Dr Kara Tan Bhala has collected many fascinating real-life stories that demonstrate just how central an understanding of ethics is for a career in finance.

She's also shown that it's possible to write about complex ideas in a clear and straightforward way, using stories rather than abstract theories. (Parable, as she points out, is simply an ancient name for case study.)

A fascinating topic, and an equally fascinating conversation with a groundbreaking woman. 

 

Sep 5, 2022

The internet is a funny old place. Most of us can't live (or certainly work) without it, and our online relationships and conversations are just as real and valuable as those we have offline. But we're complex beings with lots going on under the surface, and the internet is no different. 

Psychologist Ian MacRae is fascinated by the 'dark' side of online - the 'unconscious of the internet' - and how we can use a more nuanced understanding of that to better inform our online lives. 

He also has some wise words on how to go about pulling complex ideas and vast quantities of research into a readable book - even when it means creating a volume of untold stories as a byproduct... 

Aug 29, 2022

When it comes to writing a business book, are you a planner, or a pantser?

If your natural style is more seat-of-the-pants than perfectly planned, you'll love this unapologetic take on writing from Lucy Cohen - lying on a settee, writing from the heart, ideally after a large glass of red wine. 

But don't be fooled: there's nothing insubstantial about her take on the realities of entrepreneurship and where you need to focus for long-term success (hint: forget the first million). 

A joy of a conversation, taking in business, anxiety, oversharing, and powerlifting. 

Aug 22, 2022

How do you generate, manage and sustain the energy that's needed to write a business book? Physically, mentally, socially and even spiritually, there are many aspects to this question. 

Luckily there are many great writing and business brains on hand to answer it. Learn from the best: 

Simon Alexander Ong on the different types of energy and how they work together to create flow; 

Rob Wozny on how the spiritual energy of purpose can power writing; 

Sam Dogen on why writing is like exercise, and the interplay of mental and social energy; 

Mark Hayes on drawing energy from others and particularly the power of the podcast; 

Bernard Marr on the flywheel effect of the conversations you have at work and the conversation you have on the page; 

Katy Murray on breaking down big creative projects and generating the 'starting energy' you need to tackle them; 

Felicity Cowie on the importance of being fired up, and the need to contain that fire; 

Sara Tate on managing the energy-sucking effects on uncertainty and coming out the other side stronger; 

Zena Everett on just getting started. 

Whether you're energized or exhausted as the holidays draw to a close, I guarantee you'll find something here to light you up. 

Jul 25, 2022

'[We're] not actually dropping into the deep flow work and thinking that we have when we write, because that feels wonderful; we're switching all the time from one thing to another.'

Are you crazy busy? Of course you are. Me too. Rubbish, isn't it? Stop multitasking (you know it's not working) and take half an hour to listen to Zena Everett, author of The Crazy Busy Cure, and purveyor of sane, practical advice on how to stop wasting time on stuff that doesn't really matter and focus on the stuff that does. 

Like writing. 

Jul 18, 2022

'If you stay consistent, you grow your brand, you grow your message. I think sooner or later, something good will happen and you won't be able to anticipate what it is.'

What story about money do you buy into? Sam Dogen, aka The Financial Samurai, wants you to rethink financial freedom, and he's used writing as the way to enable his own extraordinary life-after-work. 

Think you're too busy to write? Don't listen to this if you want to be able to keep telling yourself that... 

Jul 11, 2022

'How often does anyone really start with a blank sheet of paper? Certainly not at my age, you know? You don't, you start from where you are... we want to make the effort to rebuild something that we love and we've invested in, a business or a relationship, whatever it might be. And that is both more complex and more interesting.'

Sara Tate and Anna Vogt were fascinated by the idea of failure, or rather, what we do AFTER failure, for both personal and professional reasons. It's a truism to say that we learn from failure: what is REALLY happening in that period of time between failure and success? How do we rebuild - personally and professionally - when we're knee-deep in rubble? 

From their own experiences and from those they spoke to in their podcast The Rebuilders they created a book - which in itself was a process of rebuilding for Sara after a lifetime of avoiding writing because of her dyslexia. 

A powerful, inspiring and often moving conversation about life, grief, resilience and hiding from our children. 

Jul 4, 2022

'It's not very difficult to write a book, but you need to start writing... I put my content on LinkedIn, for example, and this is where you then get feedback and it just gets you into this routine of writing. And you can then very quickly build up a really good volume of content, that you can then turn into books.'

Futurologist Bernard Marr created history at the Business Book Awards this year by having two books published in the year, both of which went on to win in category, and one of which - Business Trends in Practice - went on to win the overall Business Book of the Year award. It was, he says, 'slightly embarrassing'. 

Discover how he did it in this fascinating conversation - and prepare to have your mind blown along the way as he reveals some of the trends he's been writing about and the impact they are set to have on our businesses and our lives. 

Jun 27, 2022

"How do I discover my change making contribution, and how do I do that in a way so that I don't fry myself in the process?"

The balance between stepping up to make an impact in the world and stepping back where necessary to protect our own wellbeing and energy can seem an impossible one to find. And that's why Katy Murray argues that change-making is first of all an inner process: recognising and overcoming the various barriers that hold us back, and identifying the most effective way to use our energy to maximise our impact. 

She also shares the process she used to plan and write her book, which involves decorator's paper, getting outside, and listening to wailing women... 

Jun 20, 2022

'The process of writing, the process of reflecting on where we are right now and what must happen for us to move forward towards where we want to be, this is a process of living with greater intention.'

What's your most precious resource? Time? Money? Or is it, in fact, your energy? 

No matter how smart or skilled we are, if our physical, emotional, mental and spiritual energy is depleted, day after day, we won't be showing up to do our best work.

In this conversation, Simon Alexander Ong reveals how we can design our lives to maximize our energy, so that we can maximize our impact. Spoiler alert: writing is one of his secret weapons...

Jun 13, 2022

Ever wondered how a journalist picks which expert to provide a quote on a story in your industry, or why a national paper runs a story on your competitor and not you? 

Media relations might seem like a dark art, but when you understand what journalists are looking for, it's easier to pitch a story that will grab their attention, so that YOUR business can benefit from that powerful exposure. 

In this week's conversation, Felicity Cowie talks about life as both a journalist being pitched and a consultant helping businesses pitch effectively, and she shares the two essential questions every journalist asks themselves that decide whether a story will run or not. 

 

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