'I thought it was going to be a 20% update and I think the content has changed by about 80%.'
This might sound familiar to anyone who's sat down to update their book. But this conversation isn't just for you if you're considering a second edition: Karen Williams is talking about her bestselling Book Marketing Made Simple, and this conversation is packed with insights and ideas for marketing your business book from day 1.
From tactical tools to timeless principles, discover best practice in modern marketing - including thoughts on AI - and the enduring joy of writing buddies and post-its.
'We need, at the moment, mavericks. We need people of independent thought, courageous, wanting to do things differently, but we need to do that in service of others.'
Mavericks write their own rules. Modern mavericks write their own rules of success.
Ed Haddon, author of The Modern Maverick, helps people think more deeply and more courageously about what success means to them. What really matters - in their private lives and in the world around them, as well as in their professional lives? As an elite athlete, corporate rebel, and the founder of the first B Corp-certified coaching practice in the UK, he's walking the talk, and might just inspire you to change your own life...
In a sense writing a business book – any book, really – is quintessentially about finding and using your voice. You're talking across time and space to a reader for a conversation that lasts for hours; admittedly a bit of a one-sided conversation, but it's not possible to talk to someone for tens of thousands of words without them having a sense of your voice in their head.
So how can you use that voice most effectively? Here's some advice from some of the best writers in the business books business to give you some ideas...
Listen in, and discover how to take your voice from meh to aMAZing!
When Lucy Ryan's research revealed that midlife women were walking out of corporates in droves at the same age that the men around them were stepping into senior leadership positions, she knew it would make a great PhD topic. There was a massive data gap, and a clear benefit to organizations in understanding why one of their most valuable talent pools was quietly disappearing. Yet as she searched for a supervisor, time and time again she was told the research was 'unpublishable'.
Luckily Lucy is made of sterner stuff, and her research has given us not only a new understanding of why midlife women are revolting against the constraints and biases of corporate life [hint: it's not because they 'lack ambition'], but what changes leaders can make to retain their invaluable talent and experience.
In this conversation we talk through her findings, and also the tricky process of translating a PhD dissertation into a practical, inspiring book for every leader. Be prepared to be enraged, but also hugely entertained.