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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: April, 2024
Apr 29, 2024

‘That last pillar before you go make your decision: is it ethical? What's the effect it's going to have? The feedback I've got from a lot of people was, oh, I never really thought about that.’

While ethics has become more talked-about in business, it might not be something you’ve considered as a factor in your business writing. But you should.

In this Best Bits episode, I draw together insights from a wide range of recent guests that show how the moral position you take – in work and life – informs your writing, and the impact that has on both your reader and yourself.

Nothing heavy and duty-bound here, just a joyful, thoughtful exploration of how we can write and work in a way that benefits the world, those around us, and ourselves.

Hear from:

  • Corey Keyes on the opposite of languishing;
  • Alison Taylor on why business ethics matter to all of us;
  • David McQueen on being braver about decision-making;
  • Lucy Adams on why HR is about allowing people to flourish rather than being responsible for them doing so;
  • David Roche on the obligations we have to our leaders;
  • Louise Brogan on taking an ethical, human approach to social media;
  • Meredith Norwich on why publishing is an industry full of principled people.
Apr 22, 2024

‘So they go, “Hang on, I've got to look confident… I have to have all the answers,” which is the worst place to come from.’

Becoming a first-time CEO is a lonely experience, and David Roche (who’s got that particular t-shirt himself) believes every new CEO should be assigned a coach and mentor, because if we expect our leaders to have all the answers, we’re setting them - and ourselves - up for failure in a complex, fast-moving, uncertain world. 

David has been involved in the book trade for many years, but that didn’t insulate him from the hard work of authorship, including the paranoia of wondering if his draft was ‘good enough’… 

Merging the personal with the professional, and storytelling with business strategy, this is an episode that offers coaching insights and writing wisdom – and which will be particularly interesting if you’re aiming for or already seated in the CEO's chair, or writing for those sitting in it. 

Apr 15, 2024

'We basically treated legal compliance as a proxy for ethics, which has never really been a particularly good fit.'

I think we can all agree the world is ready for some fresh perspectives on the ethical obligations of the business world: Alison Taylor is here to provide them. 

All too often there are stark differences between company statements and their day-to-day actions, as they perform the delicate dance between ethical decisions and turning a profit. Alison questions long-standing business beliefs, including the assumption that compliance is a proxy for ethical behaviour, proposing a new approach that accounts for companies' internal systems and also their role within broader society. 

She also reveals how she went about writing her book 'Higher Ground', including how she workshopped her thoughts in the classroom and sparked dialogues online as a sounding board.

Insightful, challenging, practical and energising - classic Extraordinary Business Book Club stuff.

Apr 8, 2024

"Do what you can in the circumstances you are given right now. And don't wait for the systems in the world around you to change in order to get some life into your life."

Most of us are only too familiar with 'languishing' - the opposite of flourishing. It was when Adam Grant wrote his famous 2021 New York Times article that we all recognised it as the defining post-pandemic emotion, and it continues to dominate discussions of wellbeing.

Grant's article credited research by Dr. Corey Keyes, a distinguished professor emeritus and a leading voice in the study of mental health and human flourishing. In this week's conversation, Corey explains the personal and professional reasons why he's spent his career advocating for a more proactive approach to fostering mental health — and the profound implications of translating a lifetime of research into a book that can change lives.

This extraordinary conversation will reshape how you think about mental health, not just in business, but in every facet of life.

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