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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: February, 2023
Feb 27, 2023

'Work fits into this bigger thing that we call life. And if you are more joyful in work, that will spill over and you will be more joyful in life.'

You may not have used the terms 'WorkJoy' and 'WorkGloom' before, but I bet you immediately know what they mean, AND which is your most common daily experience. The good news is that you have much more control over that experience than you might think. 

In this week's conversation, Beth Stallwood talks to me about how we can find ways to bring more joy into our working lives, and how those lessons spill over into the work we choose to do for ourselves, such as, say, writing a book. Discover your own power - it was there all along - and also how to build the squad that will support you: the cheerleaders, challengers, comrades, creators, connectors and conjurers who will transform your writing experience into something altogether more joyful. 

Feb 20, 2023

"People don't just pick up a book once, read it, put it down, and then that's the end of their relationship with that idea.... we can move in a person's life in multiple ways."

Sarah Stein Lubrano describes The School of Life as 'a modern press': books are vitally important, but they're only one part of a wider ecosystem of ideas. There are many lessons here for business book writers, and many ideas too: how might YOU build in experiential strands, and opportunities for your readers to learn and reflect for themselves alongside their reading?

And what does it look like to be actively engaging for good in a content landscape that is so often based around distraction and monetizing the consumer's attention? 

A fascinating interrogation of the role of books, and indeed the nature of authorship. 

Feb 13, 2023

This is a podcast about business and business books. You might think this is unpromising territory for talk of love: but you'd be wrong. 

No hearts and flowers here, but real, thoughtful, passionate insights into what it means to be in relationship with those we work alongside, how we express love as part of leadership, and how passion fuels the work we do. 

With contributions from Professor Lucy Easthope, Yetunde Hoffman, Dr Deb Mashek and Richard Fox

Feb 6, 2023

'Seeing somebody need you, seeing somebody in pain, is not necessarily traumatizing: not being able to help them is a moral injury that is traumatizing. So I also wanted to challenge ideas of what hurts.'

Most of us run away from disaster. Similarly, we try to avoid painful emotions. 

For Professor Lucy Easthope, expert and adviser on emergency planning and disaster recovery, heading towards the most traumatic diaster scenes as others flee in the opposite direction is par for the course, as is leaning into the rawest human emotions of grief, horror and anger.

How do you do this every day and stay not only sane but cheerful? And how do you write about it in a way that readers can bear? 

In this truly extraordinary conversation, we explore courage, clarity, how writing helps both ourselves and others, and why books should be available on prescription.

If you only listen to one podcast this week, make it this one. 

 

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