'Anyone who says writing a book is something you can do in 12 weeks or something is just telling people to write a bad book. '
It took Bryony Thomas four years to write the first edition of Watertight Marketing (although she did also give birth in that time...), but the time and energy she put into nailing the sequencing and expression of her ideas paid off.
Not only was the first edition a massive success, it became the foundation of a much bigger business. In this conversation we discuss the value of intellectual property as an asset, and also how you approach the task of revising such an iconic book.
When the second edition was nearly complete, Bryony received a devastating diagnosis of pancreatic cancer: she talks frankly about the impact of that in this powerful, profoundly inspiring conversation.