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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: March, 2024
Mar 25, 2024

'For an academic book, you are looking to demonstrate that you stand on the shoulders of giants. For a practitioner book, you ARE the giant... But you're not the first giant.'

Meredith Norwich is a senior acquisitions editor at Routledge, part of Taylor and Francis Publishing, and she has seen a LOT of business book proposals. What makes a proposal stand out for her? You might be surprised...

Packed with valuable insights for first-time authors and behind-the-scenes glimpses into the publishing industry, this is essential listening for anyone contemplating writing a business book. 

Mar 18, 2024

I’m just back from an exhausting, exhilarating few days at London Book Fair. My ears are still ringing slightly, my feet hurt, I need to spend a few days on my own in a darkened room and I can’t even tell you how many follow-up actions are on my to-do list – in other words, it was a great Fair.

But what does that mean? As publishers, we at Practical Inspiration Publishing are all about selling books, but we don't actually sell our books at book fairs: so what DO we do? Here's an insider's guide to what actually goes on at London Book Fair for book trade professionals and for authors and illustrators, and what you can expect (and what you can't) if you decide to rock up to Olympia next year.

Mar 11, 2024

Louise Brogan helps entrepreneurs and professionals elevate their LinkedIn game. In this week's conversation she explains why LinkedIn is so important for businesses and why most people are so dreadful at it. From fundamental mindset to the most effective tactics right now, it's a masterclass in maximising your profile on LinkedIn without losing your soul.  

She's also in the throes of writing her first business book, so this is a great report from the frontline if you're in that place and want some comradely advice and support. 

And finally, Louise's no-nonsense, super-helpful LinkedIn how-to videos have also made her something of a YouTube star, so I made sure to ask her all about that too... 

Mar 4, 2024

"It was fantastic, just as a sheer exercise in putting something out there and being brave and saying, these are my thoughts, what does everyone else think?"

Lucy Adams spends her days helping HR leaders reimagine their profession, and her classic work HR Disrupted and its sequel, The HR Change Toolkit, are critical to this mission.

Her message is simple: treat employees as adults. But the implications are profound.

In this conversation, we talk about how HR is changing (or not), the impact of COVID on the profession and on Lucy's decision to write a new edition, the delight of writing and the grind of editing, and the exhilaration and terror involved in opening your freshly minted book for the first time...

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