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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Now displaying: December, 2019
Dec 30, 2019

I set myself a tough challenge for 2019: read 100 business books in the year. It was a close thing, but I hit my target (if we allow manuscripts as well as published books, and I don't see why we shouldn't). In this week's episode I've picked out the 10 titles that that have particularly stood out for me and which I'd recommend to anyone who cares about good business books, in the order in which I read them. 

Dec 23, 2019

Audio books are big news. But they're also expensive and complicated to produce - or are they? Determined to find out for herself, Karen Williams published her latest book Becoming An Authority audio first (in fact it doesn't even exist yet as a print or ebook). 

She discovered a huge amount about the process along the way, including how to write in a way that makes it easier to read aloud, the importance of movement, and how to get an audiobook out across all the different channels, and she generously shares it all here and in the accompanying resources. 

Dec 16, 2019

Writing a book is hard work. One of the best things about this podcast is that so many guests reveal the brilliant, extraordinary, sometimes hilarious strategies that got them through the hard yards of planning and writing and out the other side. 

This is one of those podcasts. 

From smart public transport hacks to testing concepts out on her mother, Helen Winter tells us exactly how she turned her idea for The Business Analysis Handbook from a twinkle in her eye to an award short-listed book - and how she came out of the the 10-day Business Book Proposal Challenge with a proposal that had three publishers calling her up within a week! 

Dec 9, 2019

This week saw the first ever Practical Inspiration author day. More than 40 authors at every stage of the journey - from just signed up to three years post-publication - to share stories and tips and to support each other. 

There were workshops on overcoming procrastination and marketing your book, and a wealth of practical (and inspiring, naturally) ideas, from setting up your writing habit to launching successfully and integrating your book with your website. 

If you were there, you'll know just how energising and useful this day was. If you weren't, here's a taste of the brilliantly practical learnings we took away with us. And maybe next time, you can be there too. 

Dec 2, 2019

There's never been a more entrepreneurial age. The barriers to entry for setting up a business have crumbled over the last decades while our sense of purpose and desire to be in control of our lives have sky-rocketed. 

But what does it take to be successful in this new world? Richard Hall and Rachel Bell interviewed hundreds of entrepreneurs and discovered that those who succeed aren't afraid to experiment in small ways, learn, adapt, trial and rethink where necessary. 

In this conversation they also share how they set the pace for each other as they wrote the book and why their complementary skill-sets helped when it came to marketing. 

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