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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: August, 2022
Aug 29, 2022

When it comes to writing a business book, are you a planner, or a pantser?

If your natural style is more seat-of-the-pants than perfectly planned, you'll love this unapologetic take on writing from Lucy Cohen - lying on a settee, writing from the heart, ideally after a large glass of red wine. 

But don't be fooled: there's nothing insubstantial about her take on the realities of entrepreneurship and where you need to focus for long-term success (hint: forget the first million). 

A joy of a conversation, taking in business, anxiety, oversharing, and powerlifting. 

Aug 22, 2022

How do you generate, manage and sustain the energy that's needed to write a business book? Physically, mentally, socially and even spiritually, there are many aspects to this question. 

Luckily there are many great writing and business brains on hand to answer it. Learn from the best: 

Simon Alexander Ong on the different types of energy and how they work together to create flow; 

Rob Wozny on how the spiritual energy of purpose can power writing; 

Sam Dogen on why writing is like exercise, and the interplay of mental and social energy; 

Mark Hayes on drawing energy from others and particularly the power of the podcast; 

Bernard Marr on the flywheel effect of the conversations you have at work and the conversation you have on the page; 

Katy Murray on breaking down big creative projects and generating the 'starting energy' you need to tackle them; 

Felicity Cowie on the importance of being fired up, and the need to contain that fire; 

Sara Tate on managing the energy-sucking effects on uncertainty and coming out the other side stronger; 

Zena Everett on just getting started. 

Whether you're energized or exhausted as the holidays draw to a close, I guarantee you'll find something here to light you up. 

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