Info

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
RSS Feed Subscribe in Apple Podcasts
The Extraordinary Business Book Club
2021
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March


All Episodes
Archives
Now displaying: July, 2021
Jul 26, 2021

We talk a lot on this show about the grind of writing business books, and indeed of business in general, but there's a lot of joy to be found in the process too. This Best Bits episode celebrates all those moments, from the creative peace of the early morning start to the excitement of the book launch. Wherever you're at, there's a bit of raw joy here to inspire you on your journey. 

With joyful moments from: 

  • Minter Dial on the bliss of early mornings 
  • Dre Baldwin on the pleasure of getting the stuff in your head out into the world
  • Penny Pullan on finding connection and warmth even when there's noone else in the room
  • Jackie Fast on the joy of unfamiliar conversations with familiar people
  • Leanne Hamley on tapping into the positive power of other people
  • Robert Wigley on rediscovering the joy of reading as part of writing
  • Philip Levinson on the pleasure of being able to thank the people who've helped you write the book at the launch party
  • Mark Choueke on the joy of doing it your way.  

Fill your tank and get inspired! 

Jul 19, 2021

'We wanted to explore how books, which seem to be a real missing link in the corporate world, could be brought in and really used to enhance people's development... If I could step away from everything and invest in myself, what does that look like?'

If there's one experience common to pretty much every business sector in every industry over the last 18 months, it's screen fatigue. Which is a challenge for learning and development professionals who also care about wellbeing: sure, people need to learn new ideas and skills, perhaps now more than ever, but are another few hours staring at a screen for a webinar or elearing programme the best way to support that? 

Leanne Hamley (and I'm right behind her) thinks that businesses are overlooking one of the most powerful, lightweight development tools of all: the book. Along with Kate Bowers, she has founded Wot the Book!, a subscription service, podcast and community dedicated to bringing brilliant books to businesses. She's also an author herself, and talks frankly about her own experience of writing a business book. 

Jul 12, 2021

'Be a bit braver with what you define to be a business book, you don't need to follow a template.'

Why is B2B marketing typically so dull? Whereas consumer marketing is focused on creativity, engagement and originality, B2B marketing all too often consists of a features list.

Mark Choueke is here to change all that. His passionate call for bravery in B2B marketing is transforming the industry, and he applied exactly that same thinking to writing his business book too. Forget the templates and formulae, and write the book that only you can write. 

Half an hour that will leave you feeling braver and more human, covering as it does marketing, writing, book proposals, Star Wars, grief and a gorilla. 

Jul 5, 2021

Penny Pullan was talking about virtual leadership and running virtual events long before it was fashionable - now that the rest of the world has caught up, she's leading the way in making virtual and hybrid events (which are surely the future) not just possible, but powerful.

Most people at work have sat through interminable Zoom meetings over the last 18 months, few of us have experienced the kind of energy and engagement that Penny can bring. In this conversation she reveals some of the techniques she uses to inject vitality into virtual and also some of the potential pitfalls - it's all too easy to subtly exclude members of remote teams. 

She also talks about her own approach to writing - highly visual and voice-based - and explains why her engineering background helps her see things differently in business. 

Making Workshops Work was the winner of the very first 10-day Business Book Proposal Challenge, over 5 years ago: it's been a long time coming, but it turns out to be the right book at exactly the right moment. 

1