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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Now displaying: November, 2019
Nov 25, 2019

'It's tempting, especially when you're a consultant, to not share anything. Because you're worried that what you do, what you talk to your clients about, is your secret sauce... it took me about a year or so to realise that that's completely untrue.'

Jono Bacon has written a few books now, and every time he's learned how to do it better. In this conversation he shares all that learning generously, and reveals how open-source philosophy and the power of people have informed not just his career, but his approach to writing a business book. 

Accent-spotters will have particular fun with this... 

Nov 18, 2019

"Half of the reason I decided to do this book was to learn... what does it take to write a book? Not only the process that you go through but what is the personal journey I am going to have to go through to become the person that can write this book? And it turned out to be as expected very difficult, lots of ups and downs..."

Buster Benson is incurably curious, and luckily for the rest of the world, he's also generous and creative in sharing his journey. In this conversation we talk about the power of writing as a daily practice, how he had to learn to draw after deciding he wanted an illustrated book, and of course why learning to disagree well expands and improves your world, the topic of his book Why Are We Yelling? The Art of Productive Disagreement

Nov 11, 2019

When you write business books for a living, writing your own brings an unexpected problem: 'Sometimes I thought it was quite outrageous, in fact: Hang on a minute, nobody's paying me to do this, how can that be?'

But Ginny Carter discovered that she was richly rewarded as she took herself through the process she works through with her clients - articulating the knowledge, expertise and insights that would otherwise remain unexpressed. 

In this conversation she lifts the lid on how she went about putting her own book together, and reveals two of her top tips: how to 'seed' your business into your book, and how to use the 'even if' structure to solve the reader's real problem. 

Nov 4, 2019

Writing a business book is a delicate balancing act between being fully yourself and being fully in service of your reader. How do you "do you" to the max, without tipping over into self-indulgence or over-sharing? 

In the last few episodes of The Extraordinary Business Book Club we've explored this question from a number of angles. In this Best Bits episode, discover:

  • Karen Skidmore on how writing a book deepens and shifts your own thinking
  • Andrew Hill on curiosity, clarity and curation
  • Nancy Youssef on the vulnerability involved in telling your own story 
  • Chris Hirst on the discipline of what to include and what to leave out  
  • Norm Laviolette on writing in your own way and owning your material
  • Marianne Cantwell on recognising that what worked for you won't work for everyone
  • Kelly Glover on pitching your message to fit the audience. 
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