'It's the stories we respond to in life. It's people's stories we respond to, and then... you can tease out the lessons. You don't go for the theory head on.'
There are many, many books about creativity: what it is, how to do it, what steps to follow. When journalist and arts administrator Sir John Tusa turned his attention to the topic, he took a rather different approach.
His book is dedicated to 'bright sparks who refuse to become damp squibs', and it tells the stories of people who match that description. Around the world, against great odds, overcoming ridicule and opposition and invariably making many people furious along the way, these individuals achieved extraordinary creative success. From these varied experiences, we see the commonalities emerge and we can't help but be inspired to do things differently. That is the power of storytelling, and this is a masterclass in how to go about it.