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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: Page 1
Oct 9, 2023

'Motivation is what drives your choice of what to do, and also how hard you try and how long you keep trying for.'

With a wealth of experience in coaching and training leaders from top multinational companies like Airbus, Google, and Audi, Catherine Stothart has developed a deep understanding of what motivates individuals and teams. Understanding these needs can help managers create the right conditions for motivation and engagement within their teams.

We also discuss the importance of aligning communication styles with individual preferences, as it plays a crucial role in building rapport, trust, and uncovering what truly motivates team members, and how so much of writing is actually about talking. 

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