"In everything we write, we choose a voice."
Poets and novelists talk a lot about their writing 'voice', but nonfiction writers, and especially business book writers, can write a full manuscript without giving it a thought. Which is a shame, because as Anne Janzer - copywriter, ghostwriter and business book writer - knows more than most, being intentional about your voice is one of the most powerful tools at your disposal if you want to write a book that doesn't just tell the reader a bunch of facts, but engages them in a way that might just change their life.
As well as learning more about how to choose and develop your writing voice, you'll also discover how to go about one of the best ways EVER for creating content, building engagement and crafting a marketing hook: carrying out original research.
If you're going to write a business book and you want to do it well, you shouldn't miss this.