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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Now displaying: Page 1
Jun 12, 2023

No, not the Michelangelo biography by Irving Stone, but the highs and lows of the maddening, marvellous process of writing a business book. In this best bits episode I pick out the pearls from the last few conversations, and this time the common theme is the pain and pleasure of writing a book, the unrelenting difficulty of it, and the extraordinary joy and meaning it provides. Often all in the same moment. 

Whether you're agonising over your manuscript or feeling ecstatic about the progress you're making you'll relate to all of this, and if you're lacking motivation, you'll find it here in spades. 

With insights from: 

  • Steven Adjei on the nature of pain; 
  • Richard Charkin on the visceral vulnerability of becoming an author; 
  • Melissa Romo on the challenges of making the complex simple; 
  • Catherine Erdly on detail wrangling; 
  • Susan Doering on the relentless work of marketing; 
  • Eloise Skinner on dealing with the soul suck of social media; 
  • Adam Bryant on the all-consumingness of writing a book; and
  • Alex Hill on why we do it at all. 

Imagine what Michelangelo could have achieved if he'd listened to this...

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