Really recognize who your audience is... [and] parcel up the pieces, the topics, the themes according to their needs. Not according to what I know, but what they need to know.'
Susan Doering's career progression mirrored that of many women: a successful early career, derailed by childcare commitments and domestic expectations, followed by a period of 'happenstance' - doing jobs as she was asked, discovering her own skills, and starting to build her confidence and qualifications along the way, until she'd created a place in the world where she could excel and where she loved what she was doing.
And then she wrote the book she wished she'd had herself, to help other women achieve the same.
Along the way she discovered how to shift away from academic writing, how to structure ideas, and how to learn to love the long, long process of marketing a book...