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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: Page 1
Feb 20, 2023

"People don't just pick up a book once, read it, put it down, and then that's the end of their relationship with that idea.... we can move in a person's life in multiple ways."

Sarah Stein Lubrano describes The School of Life as 'a modern press': books are vitally important, but they're only one part of a wider ecosystem of ideas. There are many lessons here for business book writers, and many ideas too: how might YOU build in experiential strands, and opportunities for your readers to learn and reflect for themselves alongside their reading?

And what does it look like to be actively engaging for good in a content landscape that is so often based around distraction and monetizing the consumer's attention? 

A fascinating interrogation of the role of books, and indeed the nature of authorship. 

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