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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Oct 31, 2016

You know those business book authors who tell you, 'Dip in and out, read this book any way you choose'? Andy Cope, author of The Little Book of Emotional Intelligence, is not one of them. 

"I specifically set this book out so it starts easy, and then it gets a little bit stodgy in the middle, and then it knocks your socks off at the end... It's like going to the swimming baths. You get your bathers on, and then you go out, first of all, you step through the chlorinated little bath, where your feet get wet but nothing else happens, so I take you through the chlorinated foot bath of academia first, because it's not very challenging, and then we go in the shallow end, and we splash around a bit and get a bit wet, until we get our confidence, and then, and only then, are you allowed in the deep end. If I chuck you in at the deep end first, you'll die. We do get to the deep end in the book, but we start in the shallow foot bath of chlorinated academia."

And it was at this point that I found myself actually crying with laughter, which is a first for this podcast.  

Andy describes himself as "in a very lonely part of a Venn diagram", as he's most of the way through the world's longest PhD but also writes stories for 8 year olds (mine loves them). I promise this interview will make you laugh, but it will also give you some incredible insights about life in general and writing about big ideas in particular. 

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