Info

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
RSS Feed Subscribe in Apple Podcasts
The Extraordinary Business Book Club
2024
November
October
September
August
June
May
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Jan 17, 2022

'It starts off as me working out what I think, and then it becomes something I'm going to share with other people... The point at which I allow myself to start imagining a reader is really important.'

Writing isn't just a tool for communication, and your book isn't just a product. In this thoughtful and practical conversation, best-selling author Cathy Rentzenbrink reveals how she approaches both life writing and how-to writing, and charts the looping, iterative progress that allows you to develop your ideas from exploration to exposition.

She also shares her own writer's tricks for managing energy and getting unstuck, and explains the importance of avoiding kitchen-sinking...

And if you're thinking that you're not a writer, there's good news for you: your business communication skills may be more transferable than you think. 

0 Comments
Adding comments is not available at this time.