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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Now displaying: Page 1
Jan 10, 2022

They told Christian Busch that it would be 'academic suicide' to do a PhD on the science of luck. But it turns out that luck isn't a random force at all: the results may be unpredictable, but the process of becoming luckier is a simple matter of creating more connections and joining the dots more effectively. 

In this conversation, he explains more about how to become luckier by adopting a 'serendipity mindset', and also how you can benefit from 'peak-hour writing' to get your own book written. 

This just might be your lucky day... 

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