'You have to be good enough and you have to be persistent, [and] if you combine those two things together, then if you keep putting yourself in new situations, eventually there is going to be something that clicks.'
Dorie Clark is very clear that creating content - sharing your ideas - is an essential part of building your reputation as an expert. But she's living proof that it doesn't happen overnight - with writing, as with relationships, you have to play the long game.
Now one of the most respected business writers of our day, she's open about the rejections and failures she's experienced all along the way, and right up to the present day. This is a masterclass for anyone engaged in putting their ideas into the world, but it's also a hilarious and candid conversation, in which we find out why she once burst into tears on an Irish road...