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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Jan 11, 2021

"Organizations, not government... hold the key to change in the world, and therefore when we write, we've got to write with the business, the organizational leader in mind."

We talk a lot about engagement, empathy, psychological safety in the workplace. But what we're really talking about, claims Yetunde Hofmann, is love. 

Love is a difficult word to use in the context of business. It makes us uncomfortable. But if leaders embrace it as a 'core capability', it has the power to transform our relationships within, between and beyond our organizations. 

As well as this profound stuff, we talk about the mechanics of interviewing and the power of leading with questions rather than statements. A powerful, affirming and thoughtful conversation. 

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