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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Dec 28, 2020

We often say that something raises more questions than answers as if that's a bad thing - but perhaps it's a more dangerous state of affairs when we have more answers than questions. 

Many of the recent conversations in the Club have focused on the power of writing to identify and explore good questions, and the work that needs to be done to communicate the answers. 

Hear from: 
Gillie Bolton on the power of reflective practice to allow us to range more freely as we explore;

Sarah Rozenthuler on capturing questions in real time;

Dave Coplin on the power of open questions to create unexpected connections; 

Pippa Malmgren on exploring big questions with other big brains; 

Jonas Altman on involving other brains even when they're not in the room; 

Alise Cortez on exploring questions with a wide range of others in public;

Uri Bram on making the answers to questions as easy as possible for readers to access; 

and Jasper Sutcliffe on communicating the value of your answers to readers asking the right questions. 

 

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