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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Now displaying: August, 2018
Aug 27, 2018

Hugh Culver has done a lot of stuff in his life - from leading adventure holidays in the Antarctic to giving keynote speeches to companies and conferences all over the world. 

For him, writing a book was an opportunity to reenergise and deepen his thinking, to create something distinctive, and it worked. In this week's conversation he reveals how the writing and the speaking work together, the writing mistakes he made first time round, and the speaking mistakes he sees all the time. 

If you want your book or your blog to complement your speaking, or vice versa, this is an unmissable episode full of brilliantly practical - and occasionally counter-intuitive - tips from one of the world's top bloggers, speakers and writers.

Aug 20, 2018

Horses don’t care what your job title is. They’re not impressed by the car you drive. The only way a horse will follow you is if it trusts you. And it will trust you only if you’re leading authentically.

Jude Jennison discovered the astonishing power of horses to transform people’s approach to leadership when she faced her own fear of horses – now she has a herd of five, and I met them all at her book launch.

But how do you write about something that can only be experienced? And how do you draw out stories of uncertainty and leadership from others? Find out how Jude approached the challenge in this week’s episode, and why her launch was like no other.

 

Aug 13, 2018

'I've finally decided that I really should be writing books backwards.'

Instead of locking himself away in a room to write a book (as he did first time round), or even getting some supporting research in hand beforehand (book 2), top marketer Drew Davis is writing his third book backwards. He's started with a hypothesis and he's testing it out week by week on YouTube, taking on board the feedback, and discovering that the outline for this book looks very different to what he'd originally thought. 

This is just one of the brilliantly practical tactics Drew shares with me in this conversation: you can also discover how he overcame imposter syndrome at a stroke, and what he learned from the Muppets.

No, really.  

Aug 6, 2018

For many CEOs, 'doing' social media is terrifying. Much easier to hire a millennial to do it for you. But in a world in which trust in corporates is at an all-time low, Michelle Carvill argues the best way to address that is to 'step outside of the boardroom and start having authentic conversations with your audience', not as a faceless corporation, but as a person. Yes, it's scary. Yes, it's hard to see a direct ROI. But there are also massive potential benefits.

This isn't a message only for leaders of multi-nationals, however. It applies just as powerfully to SMEs and even solopreneurs:

'If you are the owner of a business, you are the brand. You are the heart and soul of that business... you're the brand champion. You are the voice of that business and people want to know what you've got to say.'

Discover what getting social looks like for leaders, and also why Michelle - ironically - gets very anti-social in the process of writing itself. (And why she's never without a post-it pad.)

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