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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Now displaying: November, 2018
Nov 26, 2018

Karen Morley knew there'd be no problem writing about the principles of leading like a coach, and she found it relatively easy to structure her ideas and practice into a methodology. But how to bring that alive for a reader?

The answer of course was to use stories, and Karen developed a brilliant system of writing as reflection woven into day-to-day practice that allowed her to find the stories as they happened and transform them into business book gold. Find out how in this fascinating conversation.

Nov 19, 2018

A few of my favourite moments from the last few Extraordinary Business Book Club episodes, and this time we're thinking about grit, which comes through in different ways through all these conversations.

  • Ayse Birsel on optimism and finding the best answers in the worst places
  • Elaine Halligan, whose own life demonstrates the power of grit in turning tough situations around, on getting the support you need
  • Michael Brown on finding purpose in personal tragedy
  • Ben Hunt-Davis on translating the grit required to win Olympic Gold into everyday gold
  • Sam Conniff Allende on not taking no for an answer
  • Pippa Malmgren on the necessity of asking difficult questions
  • Derek Lewis on the repeated application of grit in the pursuit of good writing
  • Michelle Sales on how to mitigate the grit with what you're great at, and
  • Pete Williams on why the discipline of writing brings such great business benefits.

 

 

Nov 12, 2018

Writing a great book is a good start. But it's only a start. After that comes the marketing, which is every bit as important as the writing. 

'If you're not going to be the biggest champion for your book, who is?' asks Pete Williams. The author of several best-selling books and head of Preneur Marketing, Pete knows a thing or two about marketing books, and you might be surprised by his advice.

He also knows that writing a business book can bring unexpected benefits for the business itself, including setting it up to be able to scale. A fascinating conversation packed with practical inspiration. 

Nov 5, 2018

Elaine Halligan has an extraordinary story. Her journey to becoming one of the world's leading parenting experts began with her own son's difficulties at school and her determination to do whatever it took to allow the amazing potential she saw in him to flourish. But when it came to writing the book so many people had begged her to write, she didn't know where to begin. How do you turn lived experience into a coherent story that will engage and move readers? And how can you make that story meaningful and helpful to them? 

My Child Is Different tells how the boy written off by so many schools became the successful, grounded, entrepreneurial young man he is today, and what his parents learned in the process. In this podcast, Elaine explains how she began not by writing, but by talking out the story in partnership with Sam, and how deeply the process affected them both. 

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