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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Now displaying: October, 2017
Oct 30, 2017

Donya Dickerson is Editorial Director with responsibility for business books for McGraw Hill in New York. So what does she look for when a proposal crosses her desk? And what kind of authors is she keen to get onto the list? 

A fascinating insight into the publisher's perspective of the partnership that is publishing a business book, and how you can position yourself for the best chance of success when you pitch. 

Oct 23, 2017

David Newman describes the process of writing a book as capturing ‘lightning in a bottle’. In today’s episode he describes how Do It! Marketing has transformed his business, and reveals the brilliant book bonus tactics he used to make it a success (plus, refreshingly, some of the stuff that didn’t go so well). There’s also a Jedi mind trick for getting your own way with your publisher if you go down the traditional route.

This is The Extraordinary Business Book Club at its best – inspiring, thoughtful, practical, hilarious.

Oct 16, 2017

Rebecca Jones was told at school that she’d better hope she made ‘pretty babies’, because she’d never amount to anything. She left aged 16 with a handful of non-academic O-levels to her name. By her mid-twenties she was running her second company, and now she’s a world-famous expert in training and business growth.

She believes the dyslexia that had her labelled ‘hopeless’ at school has been the driver behind her entrepreneurial success, but when it came to writing a book, it meant a whole new set of challenges.

In this week’s conversation Rebecca tells me how she overcame those challenges, why red shoes matter, how she fixes businesses, and how her new book, Enterprise Within, could make possible a whole new phase for her own business.

Oct 9, 2017

Dan Underwood is part of the ArtOf team, whose mission is to use diagrams and drawings to help people and organisations see their challenges and opportunities in a fresh and powerful way.

He talked to me about how the ArtOf team have used the process of developing a book to explore and extend their own thinking and to engage with their clients - it's a great example of how books can be used playfully and dynamically in a business, as a live project rather than a static output.

Oct 2, 2017

'You have to open yourself up... away from making money from something and understand that nowadays you make money because of something, and that's a very different phenomenon.'

As a journalist, Dorie Clark used to make her living by writing content. But now she writes for free, and makes a much better living off the back of it. In this interview we explore the opportunities out there for anyone entrepreneurial enough to seize them, and the central role that writing and books play in this new world of attention and engagement.

I'm utterly in awe of this woman.

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