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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Now displaying: February, 2019
Feb 25, 2019

'Wouldn't it be helpful if somehow you could anticipate the key skills that would be needed in the future to support people's professional growth?'

And that was the question that eventually led Chris Watson to write his first book: Upskill: 21 Keys to Professional Growth. In this conversation we explore the steps between: the research behind the book, how Chris pulled it all together and found the right writing style, and the marketing tips he's learned along the way. 

Writing a good business book usually starts with asking a good business question: here's the step-by-step guide to everything in between. 

Feb 18, 2019

'Constantly trying to be open to knowing about things that we're not that comfortable with, I think that's important.'

Most of us live inside a bubble of our own making: we read and talk about things that we know, we filter our feeds and our network to the voices that are like ours, whose opinions validate our own. That's dangerous, warns innovator Anjali Ramachandran, and it's also poor business. For all sorts of reasons, we need to seek out and share the new narratives that will shape the future of our interconnected world. 

But can there be a place for books in this work? It's complicated... 

Feb 11, 2019

'We have trailers and teasers about a movie. So why shouldn't there be a teaser or trailer for a book?'

When Niklas Jansen graduated he knew he wanted to start a business, but he didn't know much about running a business. And he also realised that suddenly he didn't have as much time as he'd had as a student for reading. So where better to start than creating a business that involved reading lots of business books and distilling the key ideas? 

And so Blinkist was born, 'bringing the ideas from the best nonfiction to some of the busiest people on the planet'. 

In this conversation we talk about how reading is changing, why sharing ideas is essential for discoverability, and why your offline strategy matters just as much as your online content. 

Feb 4, 2019

Designers look at life differently, and writers can learn a lot from their approach. Niki Schafer's aim as an interior designer is to design happiness into her clients' homes.

And while she was writing her book on 'dwellbeing', she discovered how to capture the joyful state of creative flow kinaesthetically, so that she could bypass 'procrastination and head-scratching' and put herself immediately into the writing zone. 

A conversation for any writer who needs a dose of practical inspiration and a shot of playfulness to get their happy back. Plus the most beautiful shelfies you've ever seen. 

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