Info

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
RSS Feed
The Extraordinary Business Book Club
2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March


All Episodes
Archives
Now displaying: January, 2018
Jan 26, 2018

'If five years ago somebody had said to me, "So you know, Kate, are you ever going to write a book?" I would have said, "No, no, no, no, no. I don't write books. I draw pictures."'

But when Kate Raworth doodled a doughnut shape to capture her vision of how economics is bounded by human and ecological constraints, she unwittingly started a revolution in macroeconomic thinking. 

In this conversation we explore the extraordinary power of drawing for opening up thinking. And as Kate points out: 'You don't have to be Picasso to create something that has massive impact.'

We also touch on video, animation, the 60-second summary and the one-page overview - high-impact ways of getting your message across quickly and memorably - and the importance of bringing your own humanness to your book. 

Shortlisted for the FT/McKinsey Business Book of the Year in 2017, Doughnut Economics is an extraordinary book. And here's how it happened. 

Jan 22, 2018

David Roche has seen publishing from pretty much every angle: publisher, bookseller, author, reader, mentor, consultant and industry maven. He's been on the boards of HarperCollins, Waterstones and HMV, was CEO of Borders and Books Etc, he's the chair of New Writing North, non-exec chair of the London Book Fair, and executive chair of the publishing industry's online magazine, BookBrunch. And he's just published a crowdfunded book of poems.

So today's conversation is a look at where the industry's going from someone with unrivalled insights, plus a very personal - and very funny - view of what happens when the gamekeeper turns poacher. 

Audio, crowdfunding, subscription models, marketing, book events: bring yourself up to speed with what's happening in the industry in the company of publishing's most entertaining expert. 

Jan 15, 2018

How do you turn a great talk into a great book? It's not as easy as you might think. 

Miranda West is the founder of Do Books, which originated with the Do Lectures in Wales, focused on smart working and slow living. But as she explains, taking a message from stage to page involves more than mere transcription. 

This is also an inspiring story about what can happen when you have a crazy idea and go ahead and send the email... 

Jan 8, 2018

Joe Pulizzi is 'the godfather of content marketing'. Founder of the Content Marketing Institute and author of five books (one every two years), he has a clear vision of how books fit into a content strategy. 

It all starts, he says, with the platform, and his sane advice will be music to the ears of any entrepreneur struggling with the overwhelm of multiple channels and messages. 

'We've been built our advertising around our products and services when we should really build around: "Who's our audience? How do we love them? How do we know better than anyone else?" Deliver value to those audiences, great experiences to those audiences on a daily basis, and if you do that you will be rewarded in multiple ways outside of what you can even fathom today. That's the potential and that's why it's the best time to be in marketing that's ever been right now.'

On a personal note, this episode is dedicated to the memory of Lorraine Keelan, a great friend and former publishing colleague lost way too soon.  

Jan 1, 2018

Welcome to 2018 - what are you planning to do with it? If the answer - in part at least - is 'some worthwhile writing', this episode is for you. I've pulled together some of the best thinking and most practical advice from past podcast guests, and sprinkled in more tips from members of the Extraordinary Business Book Club. 

Let's make 2018 the year you stop with the procrastination and overwhelm and false starts. Let's make it the year you put in place your new writing habit, the year of making a difference.

  • Grace Marshall, author of How to be Really Productive, on overcoming procrastination and shifting into 'deep dive' mode
  • Tony Crabbe, author of Busy, on overcoming fear and finding your garden shed
  • Bec Evans of Prolifiko on overcoming inertia and putting in place the right rewards for you
  • Plus SO many more practical and inspiring tips from members of The Extraordinary Business Book Club. 

Let's make 2018 count.

1