'I've finally decided that I really should be writing books backwards.'
Instead of locking himself away in a room to write a book (as he did first time round), or even getting some supporting research in hand beforehand (book 2), top marketer Drew Davis is writing his third book backwards. He's started with a hypothesis and he's testing it out week by week on YouTube, taking on board the feedback, and discovering that the outline for this book looks very different to what he'd originally thought.
This is just one of the brilliantly practical tactics Drew shares with me in this conversation: you can also discover how he overcame imposter syndrome at a stroke, and what he learned from the Muppets.
No, really.