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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Now displaying: September, 2019
Sep 30, 2019

'But that's really vulnerable. I don't really want people to read that.'

'Well, that's your story. And if you really want to give this your best shot, you've got to go deep.'

When financier, businesswoman and philanthropist Nancy Youssef decided to entitle the book about the lessons she's learned in her life Fear. Money. Purpose. she didn't realise just how appropriate those words would be for the act of writing the book itself. 

In this conversation she reveals how she took up the challenge, invested in the process, and transformed her original play-it-safe manuscript into a powerful personal story that wowed her publisher and transformed her own life. 

Sep 23, 2019

 'We build the road and the road builds us.'

Sometimes, writing a business book can be a profound experience of self-discovery. Karen Skidmore describes True Profit Business: How to play your bigger game without burning out, as her 'becoming' book, and what she discovered along the way has transformed her own business. 

But how can an author extend that gift of deep engagement and transformation to readers most of whom, let's face it, have a stack of unread business books on their bedside table already? Karen's answer was to create a launch book club, inviting readers to engage with her and with each other over a period of six weeks and holding them accountable for taking action on what they read. 

Genius, no? Find out more here. 

Sep 16, 2019

Writing a book is rocket-fuel for your profile, of course. But what happens five years later, when your thinking and your business have moved on and your book just won't stop selling? That's where Marianne Cantwell, author of Be A Free Range Human: Escape the 9-5, Create a Life You Love and Still Pay the Bills, found herself.

Find out how she came to write a new edition and what she discovered on the way - the authors on this podcast make the mistakes so you don't have to. And along the way enjoy Marianne's thoughts on being free range, finding your own way, working with editors, and the vital importance of the Best Friend Test. Top-quality listening.

Sep 9, 2019

There's a lot of hot air expended on the topic of leadership. It can seem as though 'leadership' is a complex, arcane concept far removed from the reality of most of our lives. Here's the antidote: Chris Hirst's No Bullsh*t Leadership: Why the World Needs More Everyday Leaders and Why That Leader Is You. 

In this conversation we talk about the power of language to hide or reveal the truth, the importance of writing generally as a business skill, and writing a book specifically as a thinking tool, and the importance of pushing through. 

If you're writing, you're a writer. If you're leading, you're a leader. Here's how to do both a little better.

 

Sep 2, 2019

If you need some encouragement to write in your own voice, this could be just what you need. Norm Laviolette could have called his book 'Developing a Creative Mindset': instead, he stayed true to his roots and wrote 'The Art of Making Sh!t Up'. 

In this conversation we discuss finding your voice, taking control of your life, and seeing what comes up. And also softball coaching, because improv, creativity and business success are all based on noticing unexpected connections and having the courage to act on them. 

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