Dan Underwood is part of the ArtOf team, whose mission is to use diagrams and drawings to help people and organisations see their challenges and opportunities in a fresh and powerful way.
He talked to me about how the ArtOf team have used the process of developing a book to explore and extend their own thinking and to engage with their clients - it's a great example of how books can be used playfully and dynamically in a business, as a live project rather than a static output.