David Newman describes the process of writing a book as capturing ‘lightning in a bottle’. In today’s episode he describes how Do It! Marketing has transformed his business, and reveals the brilliant book bonus tactics he used to make it a success (plus, refreshingly, some of the stuff that didn’t go so well). There’s also a Jedi mind trick for getting your own way with your publisher if you go down the traditional route.
This is The Extraordinary Business Book Club at its best – inspiring, thoughtful, practical, hilarious.