'We have trailers and teasers about a movie. So why shouldn't there be a teaser or trailer for a book?'
When Niklas Jansen graduated he knew he wanted to start a business, but he didn't know much about running a business. And he also realised that suddenly he didn't have as much time as he'd had as a student for reading. So where better to start than creating a business that involved reading lots of business books and distilling the key ideas?
And so Blinkist was born, 'bringing the ideas from the best nonfiction to some of the busiest people on the planet'.
In this conversation we talk about how reading is changing, why sharing ideas is essential for discoverability, and why your offline strategy matters just as much as your online content.