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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Mar 20, 2017

'There's an awful lot of talk about platform in the media business these days,' admits Adrian Zackheim, the founder of Portfolio, Penguin's prestigious business book list. 'It's an obvious strategy for publishers to seek out people with pre-existing platforms and attempt to extend them, [but] one of the attractions of this work, for me at least, is that there is this calculation that one has to make about where is that platform? How significant, how important is the platform, and how good is this person as a communicator? Then how significant are the ideas that are being developed here? You have to triangulate those three considerations in order to determine the prospects for an author.'

This is a fascinating insight into how one of the world's most famous publishers of business books makes his acquisition decisions, and where he sees the industry heading. 

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