Antony Mayfield runs marketing and communications agency Brilliant Noise, helping some of the biggest brands in the world transform their approach to getting their message out. He's got some fascinating stuff to say about how advertising and marketing are changing, and what it means to be digitally literate, with tips that work for microbusinesses as well as multinationals (in fact he says the reason he works with the big companies is that they need more help getting this right!).
But he also talks about Brilliant Noise's own approach to marketing, and particularly the way they create and use books within the company.
'Those books are like little avatars, little bits of you that you sent out into the world and they've got a life of their own and they're going round telling people what you think.'
A fascinating, inspiring conversation with one of the world's leading thinkers in digital marketing.