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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Feb 25, 2019

'Wouldn't it be helpful if somehow you could anticipate the key skills that would be needed in the future to support people's professional growth?'

And that was the question that eventually led Chris Watson to write his first book: Upskill: 21 Keys to Professional Growth. In this conversation we explore the steps between: the research behind the book, how Chris pulled it all together and found the right writing style, and the marketing tips he's learned along the way. 

Writing a good business book usually starts with asking a good business question: here's the step-by-step guide to everything in between. 

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