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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Nov 7, 2016

"What separates the successful writers from those who 'kind of want to' write," Bec Evans realised during her time working at a writers' centre, isn't talent or even the original idea, important though they are. "What made them successful was their persistence, building that writing habit, and, fundamentally, finishing their projects."

And so she developed WriteTrack, 'Fitbit for writers', a clever way of using technology to hold yourself accountable for your writing progress. 

In this podcast she dives into the psychology of setting goals, establishing a writing habit and understanding how to trick yourself into achieving success. 

I'm particularly taken by the idea of rewarding myself with a bottle of champagne after a solid 250 words... 

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