While publishing's been going through massive disruption over recent years, journalism has had its own problems. Ironically, in a world that runs on content, it's harder than ever to be a professional journalist.
'It's not that people aren't reading newspapers. It's just that they're not paying to read them anymore, so everybody wants content, but nobody is prepared to pay for it.'
So to succeed in journalism today, or indeed in any type of content creation, it's not enough simply to write well: you have to develop an entrepreneurial capability, and part of that is developing and marketing your personal brand.
In this week's episode I talk about these changes with Sara Kelly, associate professor and chair of the Department of Journalism, Film and Entertainment Arts at the School of Professional Studies, the National University in San Diego, a former newspaper editor who's also written two books, The Entrepreneurial Journalist's Toolkit and Personal Branding for Entrepreneurial Journalists and Creative Professionals.