"I don't care how big of a following you have, who your publisher is, what kind of marketing plan you put together, how big of an influencer you are: if you don't sit down and write, then there will be no book."
This is the game people, and this is how you do the work. Dre Baldwin didn't find basketball magically effortless, but he turned himself from high-school reserve to pro by doing the work, and now he teaches other people how to bring that pro mindset to the work that matters, whatever it is.
In this conversation we talk about basketball, writing, using the full range of social media channels (well, almost) and how books fit within a content publishing empire.
If you're looking for magic bullets and excuses this is probably not for you. If you want to be inspired and challenged - hit play.