Instagram has had a massive impacting in shaping our culture over the last decade - it's redefined our measures of success and celebrity. It's easy now to see it as somehow inevitable, but in No Filter, winner of the FT/McKinsey Business Book of the Year 2020, Sarah Frier uncovers the backstory of the app - the philosophy of its founders and the complex relationship with new owner Facebook.
Along the way she also takes us behind the scenes of her own writing practice - the journalistic imperative to find the new angle, the colour-coded index cards, the plot-shaping, the late nights, the long showers, and the rosé.
A masterclass in business book writing and a fascinating glimpse into one of the defining forces of our culture.