'The research shows that it's stories that are the most powerful mobilizers of change.'
What does 'story' mean to you? Zoe Arden asked that question of more than 100 people, beginning her research, as she encourages us all to begin our stories, by listening first.
Leaders have at their disposal more facts and data than ever before, but the research and our lived experience confirms that facts and data are not what we need to catalyse real change. Our brains are wired in such a way that only stories have the power to mobilise us into action - they are, in Zoë's words, both levers of connection and levers of change, so understanding how they work is vital for any leader who wants to gets stuff done.
But stories aren't just for telling, they're for living - and we need to make choices about the stories we tell ourselves, more or less consciously, just as much as the ones we craft for others.
Zoë's own story of finding her voice as a writer amongst the many voices of her interviewees will be invaluable if you're drowning in reseach, and her remarkable journey to publication might just be the inspiration you need to get started...