' This technology isn't going to go away. We need to figure out what role it has.'
George Walkley is a legend in the publishing world. Over the last three decades, and particularly at Hachette, he has not only witnessed but helped shape the digital transformation of the industry, and these days he's focused on how publishers respond to the challenges and opportunities of AI.
While the book itself has proved remarkably resilient as a technology, technology has transformed the ways in which they are written, discovered, read and published. What are the ethical and practical considerations of AI for publishers, authors and readers? And what does all that mean for George himself as he writes and considers how to publish his OWN book?
Essential listening for anyone curious about where publishing is going, and the implications for authors, plus top tips on building an audience through writing an unmissable newsletter.