'Every time I interviewed somebody, I said, is there anyone you think I should talk to? And so it had a network effect for me. My network grew with these generous, amazing, thoughtful people.'
Writing a novel can be lonely; writing a thesis can be demanding; writing a business book can be a team effort. Charlotte Otter's done all of these, with a side of journalism, and in this week's podcast we talk about the different approach to those genres, and what she learned about structure and community along the way.
In her new book 'We Need New Leaders: Mastering reputation management to reshape the C-Suite', Charlotte argues that reputation is a powerful tool of advancement too often overlooked by - or unavailable to - people from underrepresented backgrounds. Which means that communications professionals can play a key role as allies for more equitable business.
Listen in for a fresh take on how we can build better business leadership, and how you can write a better business book, too.